Why are people still selling stuff in boxes? Why, for the love of all that’s holy, are people still selling stuff in boxes? Why? What is the reason for this? There has to be a reason, right? No-one would go to the trouble of spending hours and hours and hours, painstakingly creating new content, taking the publicity shots, uploading to the marketplace, creating their own inworld store, even, and then not spend a few minutes thinking about how to not completely piss off their customers. No-one would do that, would they?
Surely there’s something I’m missing. There has to be a reason. When I created my marketplace store and simply uploaded items into a folder so they’d be delivered direct to my customer, “unpacked and ready to use… no land or sandbox required” there must have been some piece of insider knowledge I was blissfully, naïvely unaware of. There must have been some wisdom written down somewhere dictating it’s imperative that all customers who have just bought an item of clothing or an accessory from your web store go home in order to put it on. Perhaps it’s a rule; perhaps it’s nothing less than a commandment: “Thou shalt not permit thy customers the simple luxury of buying something from your store and actually fucking wearing it when it gets to them.” It must be carved in stone below that other holy dictate: “Thou shalt not permit thy customers to wear what they have bought before leaving the store – even if it’s a demo item.” Oh yes, there are shops that are still sending customers home to put on a demo item. “You’re interested in this item, Sir? You’d like to try it out? Certainly, Sir. Please take this demo version with our compliments and fuck off out of our shop with it. Have a nice day!” Why, FOR THE LOVE OF GOD, are people still selling stuff in boxes? I mean, it’s more work to sell stuff in boxes. Sellers actually have to do stuff they wouldn’t have to do if they just sold it in folders.
Don’t you come near me with that whole 42 item argument. Yes, I do know there’s a limit on the number of items that can be sent in a folder; yes, I do know that no such limit exits for items sent in a prim. If that were the determining factor, though, then I could reasonably expect any sale consisting of less than 43 items to be delivered to me in a folder, right? Right? Well guess what, Bucko? They don’t. The last item I bought was a jacket: 25 items, delivered in a box. The last item before that a pair of pants: 10 items, delivered in a box. For both items I had to go home to rez the demo versions, because they were delivered in a box. WHY ARE PEOPLE STILL SELLING STUFF IN BOXES?!
I’ll tell you why I think sellers are still using boxes. I think sellers are still using boxes because they’re vain. I think sellers are still using boxes because they think they’re some sort of essential brand experience, like a fancy carrier bag from a fashionable shop in real life. It’s not enough that their item comes pre-packaged with a pretty picture of the store, a notecard about it and a landmark to bring you back, they have to stuff a box with the store logo on it into your living room as well. Perhaps they’re hopeful you’ll keep it there, so impressed with their sheer packaging artistry that you’ll just have to find a permanent place for it on a shelf somewhere. I mean, they’re not even always actually boxes these days, are they? Stuff these days gets delivered in all manner of decorative mesh. They’re practically sculptures in their own right, free items thrown in for customers to treasure. Who would complain about a free item?! Miserable, left-wing, glass-permanently-half-empty bastards, that’s who! Fuck ’em!
We do want Second Life and Sansar to succeed, right? We do want new people to be attracted to the metaverse and find shopping in it a straightforward experience that maps onto their understanding of buying things in RL rather than something that thoroughly confuses and alienates them, don’t we? We are agreed that this would be of benefit to everyone, yes? We are? THEN STOP SELLING STUFF IN BOXES.
That fd bag with the magazines and the drink and the perfume and the macaroons is pretty cool though…